VANKPA
The decision
Campaign tagging needs a shared convention for the dimensions the team uses in reporting. Inconsistent spelling and naming can split one campaign into several rows. Define the fields and values before links are distributed.
In practice
A newsletter, a paid campaign, and a partner link may lead to the same page but serve different reporting questions. Keep the source and campaign meaning clear. Do not place personal or sensitive information in tracking parameters.
- Create a link register, validation rules, and an owner for the convention.
- Test the destination and recorded values before launch.
- Keep redirects and short links from losing useful parameters and document changes so future comparisons remain understandable.
When to take the next step
Establish the convention before a multi-channel campaign launches. Collect planned links in one register and verify their destinations and recorded values before distribution.
Questions clients ask
Should everyone create their own tags?
Use an agreed convention and a shared generation or review process.
What is the most important check?
Verify that the link works and the recorded values match the intended campaign definitions.