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Pricing and engagement guide

Clear scope. Confident investment.

Starting prices and common ranges help you judge fit, prepare the right people, and begin with fewer surprises.

Focused first step$1,750Website and workflow review
Common website start$8,500Website design and development
What happens nextDiscuss your needsYour goals, current tools, priorities, and timing shape the proposal.

Choose by need

What shapes the price?

VanKpa combines advice, design, and development so you can plan and deliver your project with one point of contact.

The scope reflects what customers and your team need to do, the content and tools involved, and the time available to deliver it.

Four ways to begin

Choose where to begin.

Choose a review, website, application, or mobile project based on what your business needs next.

01 · Focused engagement

Website & Workflow Review

A focused review of your website, product, or workflow, with the main issues explained and a prioritized action plan.

$1,750

Most engagements: $1,750–$4,000

Best for
Teams with a live website or product that is underperforming
Typical timeline
5–10 business days
Payment
Paid to schedule
  • One primary website, product, or workflow and one business objective
  • Project goals, current performance, and available information
  • Journey, trust, accessibility, performance, and measurement assessment
  • Findings, prioritized recommendations, and a walkthrough

Not included: Production redesign or implementation.

02 · Common website start

Websites & E-commerce

A clear, responsive business website with tailored content, design, development, search foundations, and launch support.

$8,500

Most engagements: $8,500–$24,000+

Best for
Small and midsize firms, premium services, and focused startups
Typical timeline
6–14 weeks
Payment
40% / 30% / 30%
  • One primary audience, focused discovery, and positioning
  • Information architecture, UX, and visual design
  • Responsive development for a focused core page system
  • SEO, analytics, accessibility, QA, and launch

Not included: Large content migrations, advanced applications, paid media, or vendor fees.

03 · Focused engagement

Web Apps & Client Portals

A custom application, client portal, or dashboard that connects the information and tasks your business depends on.

$18,000

Most first releases: $18,000–$60,000+

Best for
Founders, product leaders, and operations teams
Typical timeline
8–20+ weeks
Payment
Milestone based
  • One primary workflow, product definition, and release priorities
  • Roles, permissions, data, and integration architecture
  • Interface design and application development
  • Testing, monitoring, launch, and documentation

Not included: Undefined feature backlogs, infrastructure, or vendor fees.

04 · Focused engagement

Mobile Apps & Product Design

A focused mobile app, from feature planning and design through development, device testing, and release preparation.

$28,000

Most first releases: $28,000–$80,000+

Best for
Teams with a clear need for a mobile app and someone to lead the project
Typical timeline
10–24+ weeks
Payment
Milestone based
  • One primary use case, MVP strategy, and validation plan
  • Mobile design system and interactive prototype
  • Application, backend, and integration delivery
  • Device testing, release preparation, and roadmap

Not included: Every possible feature, store guarantees, or platform fees.

All figures are USD planning guidance, reviewed October 2026. They exclude third-party fees and applicable taxes and do not replace a tailored proposal.

Engagement models

A payment model that fits the work.

The model depends on what is already known, what must be learned, and what the next phase needs to produce.

01

Paid diagnostic

$1,750–$4,000

Reduce uncertainty before committing to a redesign, build, or larger transformation.

02

Fixed-scope build

$8,500–$24,000+

Deliver a defined outcome with explicit boundaries, responsibilities, and acceptance criteria.

03

Phased product work

$18,000+ per phase

Release complex systems in useful stages so evidence can shape the next investment.

04

Optimization partnership

$2,500–$7,500 monthly

Use real behavior and business signals to prioritize improvements after a stable launch.

Side-by-side scope

Compare what each engagement includes.

CapabilityWebsite & Workflow ReviewWebsites & E-commerceWeb Apps & Client PortalsMobile Apps & Product Design
Primary decisionWhat is causing the most important friction?How should the business be understood and chosen?How should complex work operate?What belongs in the first mobile release?
StrategyFocused diagnosisBusiness, message, journeyProduct, data, permissionsProduct, journey, release
DesignAnnotated directionComplete responsive systemApplication interface systemMobile interface system
EngineeringNot includedProduction website and CMSProduction applicationProduction mobile release
Evidence and follow-throughBaseline, causes, and action measuresAnalytics, ownership, and improvement planEvents, observability, and operating ownershipRelease measures, ownership, and learning plan

Pricing questions

Your questions, answered.

Use these answers to plan your budget. Your proposal will confirm the exact scope, payment schedule, and responsibilities.

01 · Are these fixed prices?

These are starting prices and planning ranges. Your quote depends on the agreed scope, content, integrations, and timing, and is confirmed in a proposal before work begins.

02 · When is a paid review useful?

A review is useful when you know something is underperforming but are unsure why. It helps you decide what to fix before committing to a full redesign or build.

03 · What changes the investment most?

The amount of content, number of user journeys, custom integrations, data migration, approval process, and delivery deadline have the biggest effect on scope and cost.

04 · Can an engagement be delivered in phases?

Yes. Applications and mobile products can be delivered in stages. Each stage has an agreed scope, budget, and review point so you can decide what to invest in next.

05 · How are payments scheduled?

Diagnostics are normally paid when scheduled. Focused website builds commonly use a 40% start, 30% design approval, and 30% pre-launch cadence. Product work is invoiced by agreed milestones so investment follows visible progress.

06 · Can we begin below the listed build range?

A review or a smaller, clearly defined engagement may fit. Share your budget and priorities so Van can discuss what is realistic within them.

07 · Are third-party costs included?

No unless a proposal explicitly says otherwise. Hosting, software subscriptions, payment fees, app-store accounts, licensed assets, paid media, and other vendor charges remain visible and separate.

08 · Who leads and delivers the work?

Van leads your project from planning through delivery. If specialist support is needed, you will know who is involved and what they are responsible for.

09 · What if the project is not the right fit?

Van will explain if the project needs a different approach or specialist. Sending an inquiry does not commit you to an engagement.

10 · What happens after an inquiry?

Van reviews your inquiry and responds personally within two business days. He may ask a follow-up question, suggest a conversation, or recommend a useful first step.

11 · How is success defined?

We agree on what the project needs to achieve and how to review it. Measures may include completed customer tasks, inquiry quality, time spent on a process, or technical performance, depending on the information available.

A useful first conversation

Bring your next goal.

Share your goals, current website or tools, timing, and approximate budget. Van will help you explore the right starting point.