Pricing and engagement guide
Clear scope. Confident investment.
Starting prices and common ranges help you judge fit, prepare the right people, and begin with fewer surprises.
Choose by need
What shapes the price?
VanKpa combines advice, design, and development so you can plan and deliver your project with one point of contact.
The scope reflects what customers and your team need to do, the content and tools involved, and the time available to deliver it.
Four ways to begin
Choose where to begin.
Choose a review, website, application, or mobile project based on what your business needs next.
Website & Workflow Review
A focused review of your website, product, or workflow, with the main issues explained and a prioritized action plan.
Most engagements: $1,750–$4,000
- Best for
- Teams with a live website or product that is underperforming
- Typical timeline
- 5–10 business days
- Payment
- Paid to schedule
- One primary website, product, or workflow and one business objective
- Project goals, current performance, and available information
- Journey, trust, accessibility, performance, and measurement assessment
- Findings, prioritized recommendations, and a walkthrough
Not included: Production redesign or implementation.
Websites & E-commerce
A clear, responsive business website with tailored content, design, development, search foundations, and launch support.
Most engagements: $8,500–$24,000+
- Best for
- Small and midsize firms, premium services, and focused startups
- Typical timeline
- 6–14 weeks
- Payment
- 40% / 30% / 30%
- One primary audience, focused discovery, and positioning
- Information architecture, UX, and visual design
- Responsive development for a focused core page system
- SEO, analytics, accessibility, QA, and launch
Not included: Large content migrations, advanced applications, paid media, or vendor fees.
Web Apps & Client Portals
A custom application, client portal, or dashboard that connects the information and tasks your business depends on.
Most first releases: $18,000–$60,000+
- Best for
- Founders, product leaders, and operations teams
- Typical timeline
- 8–20+ weeks
- Payment
- Milestone based
- One primary workflow, product definition, and release priorities
- Roles, permissions, data, and integration architecture
- Interface design and application development
- Testing, monitoring, launch, and documentation
Not included: Undefined feature backlogs, infrastructure, or vendor fees.
Mobile Apps & Product Design
A focused mobile app, from feature planning and design through development, device testing, and release preparation.
Most first releases: $28,000–$80,000+
- Best for
- Teams with a clear need for a mobile app and someone to lead the project
- Typical timeline
- 10–24+ weeks
- Payment
- Milestone based
- One primary use case, MVP strategy, and validation plan
- Mobile design system and interactive prototype
- Application, backend, and integration delivery
- Device testing, release preparation, and roadmap
Not included: Every possible feature, store guarantees, or platform fees.
All figures are USD planning guidance, reviewed October 2026. They exclude third-party fees and applicable taxes and do not replace a tailored proposal.
Engagement models
A payment model that fits the work.
The model depends on what is already known, what must be learned, and what the next phase needs to produce.
Paid diagnostic
$1,750–$4,000Reduce uncertainty before committing to a redesign, build, or larger transformation.
Fixed-scope build
$8,500–$24,000+Deliver a defined outcome with explicit boundaries, responsibilities, and acceptance criteria.
Phased product work
$18,000+ per phaseRelease complex systems in useful stages so evidence can shape the next investment.
Optimization partnership
$2,500–$7,500 monthlyUse real behavior and business signals to prioritize improvements after a stable launch.
Side-by-side scope
Compare what each engagement includes.
| Capability | Website & Workflow Review | Websites & E-commerce | Web Apps & Client Portals | Mobile Apps & Product Design |
|---|---|---|---|---|
| Primary decision | What is causing the most important friction? | How should the business be understood and chosen? | How should complex work operate? | What belongs in the first mobile release? |
| Strategy | Focused diagnosis | Business, message, journey | Product, data, permissions | Product, journey, release |
| Design | Annotated direction | Complete responsive system | Application interface system | Mobile interface system |
| Engineering | Not included | Production website and CMS | Production application | Production mobile release |
| Evidence and follow-through | Baseline, causes, and action measures | Analytics, ownership, and improvement plan | Events, observability, and operating ownership | Release measures, ownership, and learning plan |
Pricing questions
Your questions, answered.
Use these answers to plan your budget. Your proposal will confirm the exact scope, payment schedule, and responsibilities.
01 · Are these fixed prices?
These are starting prices and planning ranges. Your quote depends on the agreed scope, content, integrations, and timing, and is confirmed in a proposal before work begins.
02 · When is a paid review useful?
A review is useful when you know something is underperforming but are unsure why. It helps you decide what to fix before committing to a full redesign or build.
03 · What changes the investment most?
The amount of content, number of user journeys, custom integrations, data migration, approval process, and delivery deadline have the biggest effect on scope and cost.
04 · Can an engagement be delivered in phases?
Yes. Applications and mobile products can be delivered in stages. Each stage has an agreed scope, budget, and review point so you can decide what to invest in next.
05 · How are payments scheduled?
Diagnostics are normally paid when scheduled. Focused website builds commonly use a 40% start, 30% design approval, and 30% pre-launch cadence. Product work is invoiced by agreed milestones so investment follows visible progress.
06 · Can we begin below the listed build range?
A review or a smaller, clearly defined engagement may fit. Share your budget and priorities so Van can discuss what is realistic within them.
07 · Are third-party costs included?
No unless a proposal explicitly says otherwise. Hosting, software subscriptions, payment fees, app-store accounts, licensed assets, paid media, and other vendor charges remain visible and separate.
08 · Who leads and delivers the work?
Van leads your project from planning through delivery. If specialist support is needed, you will know who is involved and what they are responsible for.
09 · What if the project is not the right fit?
Van will explain if the project needs a different approach or specialist. Sending an inquiry does not commit you to an engagement.
10 · What happens after an inquiry?
Van reviews your inquiry and responds personally within two business days. He may ask a follow-up question, suggest a conversation, or recommend a useful first step.
11 · How is success defined?
We agree on what the project needs to achieve and how to review it. Measures may include completed customer tasks, inquiry quality, time spent on a process, or technical performance, depending on the information available.
A useful first conversation
Bring your next goal.
Share your goals, current website or tools, timing, and approximate budget. Van will help you explore the right starting point.
