VANKPA
The decision
Content approval needs a final decision-maker, defined reviewers, and a shared version. Without those boundaries, a page can cycle through conflicting comments indefinitely. Identify which people review accuracy, brand voice, legal terms, and customer relevance.
In practice
A service leader may confirm scope while the founder approves positioning. Ask each reviewer to comment within that responsibility. Consolidate feedback before sending it to the writer so contradictory instructions are resolved as decisions rather than passed along.
- Set review dates, response expectations, and what counts as approval.
- Separate factual corrections from stylistic preferences and new scope.
- Record the approved version and establish how later changes are requested after the page enters development.
When to take the next step
Set the review process before writers produce the full site. Identify the final approver and the specific accuracy responsibilities of each contributing reviewer.
Questions clients ask
Should everyone review every page?
Choose reviewers based on responsibility; broad circulation can add delay without improving accuracy.
What if feedback conflicts?
The designated approver should resolve it and provide one clear direction to the production team.