VANKPA
The decision
A proof library gathers the material the business can legitimately use to support its claims. Record the source, permission, context, and limits for each item. This makes website writing and proposal development more reliable.
In practice
A project result may reflect one location or a specific period rather than every engagement. Preserve that context. Client quotes, work examples, and credentials need different supporting records and may have different publication permissions.
- Create categories for results, testimonials, deliverables, and credentials.
- Assign review dates and owners.
- Make approved material easy to find while keeping sensitive source records appropriately restricted.
- Remove outdated claims from public pages when the underlying evidence changes.
When to take the next step
Build the library before drafting major claims or case studies. Locate the underlying records and confirm what may be published before deciding how prominently to use it.
Questions clients ask
Can an anonymous result be used?
Only when the context is accurate, permission and obligations allow it, and the claim is supportable.
What should accompany a metric?
Its definition, period, scope, source, and enough context to prevent a misleading interpretation.