VANKPA
The decision
Wholesale buyers may need account approval, negotiated prices, minimum quantities, purchase orders, and repeat ordering. Those requirements change the buying journey and back-office work. Define the account and payment rules before selecting a wholesale feature or platform.
In practice
A distributor may want approved customers to reorder familiar items without browsing the retail catalog. Procurement staff may need an invoice or another approver. The website should reflect who places the order, who authorizes it, and who pays.
- Document account eligibility, price visibility, tax handling, fulfillment, and credit decisions.
- Test a new account and a repeat buyer.
- Confirm how retail and wholesale inventory interact so a convenient front end does not create inconsistent stock or pricing records.
When to take the next step
Scope wholesale behavior before promising business accounts online. Bring pricing rules, order minimums, approval requirements, and the team responsible for invoicing and fulfillment.
Questions clients ask
Can retail and wholesale share a website?
Yes when the account, pricing, and operational rules can be represented clearly.
Should wholesale prices be public?
Choose visibility based on the commercial model and ensure every page follows the same rule.