VANKPA
The decision
Image descriptions should explain the relevant visual information to someone who cannot see it. File naming and surrounding context should help the team maintain assets. Avoid using alternative text as a place to repeat keywords unrelated to the image.
In practice
A service-process photo may show equipment that matters to the explanation. Describe that relevant context concisely. A purely decorative image can need different treatment from a meaningful product or instructional image.
- Review the image's purpose, alternative text, dimensions, compression, and placement.
- Keep licensing and source information internally.
- Test loading and readable layout on mobile, and ensure essential written instructions do not exist only inside a picture.
When to take the next step
Review imagery during content production rather than after launch. Identify which pictures carry meaning and confirm that the text explanation remains complete without them.
Questions clients ask
Should every image have a long description?
No. Match the description to its purpose and the information the reader needs.
Can images replace service explanations?
Use them to support the page, while keeping essential information available as readable text.