VANKPA
The decision
An older article deserves review when its facts, service context, links, or usefulness have changed. Age alone does not make content obsolete. Decide whether to revise, combine, redirect, or retain it based on its purpose and evidence.
In practice
A technology comparison may need frequent factual checks, while a clear planning checklist can remain useful longer. Update the substance rather than changing the date alone. Preserve accurate material and remove claims the business can no longer support.
- Assign review owners and triggers for changes in services or external guidance.
- Check inquiries, search evidence, and broken references.
- Record the editorial decision and ensure any removed page has an appropriate recovery path.
When to take the next step
Schedule a review when external guidance or the business's offer changes. Prioritize content where an obsolete answer could mislead a customer's decision.
Questions clients ask
Should we update every article each month?
No. Use a review cadence suited to how quickly its information can change.
Does a new date improve rankings?
A date change alone does not make the content more useful or guarantee visibility.