VANKPA
The decision
Duplicate pages often arise from old campaigns, platform changes, or inconsistent URL patterns. Identify whether they are true copies or serve different needs before deciding what to do. The goal is a coherent site with clear destinations.
In practice
A business may have both an old service page and a newer replacement linked from different areas. Review content, links, and available search evidence. Consolidate where appropriate and preserve a useful route for visitors using old links.
- Map duplicates, choose the authoritative destination, and review redirects or canonical signals with the technical team.
- Update internal links and sitemaps consistently.
- Avoid redirecting unrelated pages to the home page merely to remove a list of URLs.
When to take the next step
Investigate duplicates when old pages remain discoverable after a structural change. Bring the URL list and identify where each page is linked or still used.
Questions clients ask
Should all similar pages be merged?
Not when they answer distinct useful questions; examine purpose and audience first.
Can a canonical tag replace every cleanup task?
No. Content, links, URL behavior, and site structure still need coherent decisions.