VANKPA
The decision
Internal links should connect related information in a way that helps a reader continue. Use descriptive link text and choose destinations that answer a genuine next question. Navigation and contextual links should support the site's information structure together.
In practice
An article about client portals can link to access planning and the relevant service explanation. It does not need to link to every service the business sells. Relevance matters more than adding links to meet an arbitrary count.
- Identify important pages with few useful paths leading to them.
- Review contextual links, breadcrumbs, and service navigation.
- Check for broken destinations and outdated references after changes.
- Make link text understandable without requiring the surrounding paragraph to explain an ambiguous click here.
When to take the next step
Review links when new resources or service pages are added. Choose the next answer a reader needs and check whether an understandable path to it already exists.
Questions clients ask
Should every article link to a sales page?
Only when the service is relevant and the link helps the reader take an appropriate next step.
How often should links be reviewed?
After structural changes and during regular content maintenance, with priority for important journeys.